What is in a logo?
The new MASC logo maintains the league’s blue colors, but it now takes on a crest shape. Designed by students at the Fort Hayes Metropolitan Education Center in Columbus, Ohio and voted in by league membership at the 2016 Presidents' Meeting, the new logo has many meanings.
Our new crest truly reflects who we are as a league, from geography to physical features in the Midwest.
The league's name, “Midwest Alliance,” wraps around the crest’s upper left side and inside the heart of the logo are five key elements: (1) the five stars represent the five states that make up NIRSA Region III; (2) the acronym "MASC" identifies the full league name of Midwest Alliance Soccer Conference; (3) nine horizontal bars highlight the nine charter clubs that together formed the 9-team league in the league's inaugural season; (4) the color gray and the gray bars are a symbol of independence and stability; and (5) the different shades of blue represent water, which is such an important part of the Midwest. The Great Lakes, and the Ohio and the Mississippi Rivers help to establish the boundaries of our region.
The MASC crest will be a new centerpiece for the Midwest Alliance Soccer Conference.